INNOCENTIVE

Innocentive is an open innovation marketplace which connects innovation and solution seekers with creative thinkers and solution providers.Innocentive was launched by Eli Lilly & Co'sventure capital group . the main idea behind this business was to use the power of the Interne to enhance scientific and technological collaboration.

This business model is a very useful way to make things easier. The solutions seekers could save time and people who could help have the mean to provide the solution.First of all, it has found the way to stimulate people to collaborate.Not only there is a financial booster for people who want to shear their ideas, but also there is a competition between participating groups.

ADVANTAGES of INNOCENTIVE : the worldwide brainstorming- Its is a worldwide laboratory where everyone can work on everything, which is an open creativity market but safe,- It is the best way for seekers to get solutions from a different search area than the one they know already. Problems can be solved simply because non specialist with new approach are working on them.- It is a time and money saver tool because : - 1/ People who chooses to work on any program are passionate about it first , which can help a lot in the originality of the outcome.- 2/It makes seekers and solvers quickly in touch ,.- It is a risks minimizer for a company or an organization. Instead of spending months or years on a topic, they can benefit from the experience or curiosity or passionate people and get the result quicker.

DISAVANDTAGES of INNOCENTIVE : IP problems to solve,- Some touchy subjects regarding deontology cannot be submitted ( nuclear orwar related projects),- Time might be difficult to evaluate and control,- Some subjects might not be chosen by solvers.So the seeker might fail tosucceed.