Easy product for an Easy life

My phrase sum up the interesting document we had to read. Some people (business men) understood that they have to find a solution to make our life easier. Most of people search for good products, easy to use and especially cheaper than the others. From the document, we understood that M. STELIOS found a real good solution for a very smart business. Selling air-ticket cheaper that any others, proposing interesting cruises not expensive in order to allow people with limited budget to experience the cruise witch they always dream of.
Easy products is a concept of life, is a product for the masses. It means turning products unaffordable in past into affordable ones. Thanks to them some people’s life have changed, especially when it comes to cheap air-tickets that allowed many people to travel around the world.

The main idea here is that new business men think differently from the pass, they comes with new idea, practical, cheaper, easier, funniest.

Yield management is helping companies to sell products in the right time to the right person. But not only, it helps to push sells, to end a collection in order to bring a new one. All companies need to use yield management even if there are doing well.

For me, Easy jet is an excellent example for a company using yield management. The company is doing very well thanks to this method. The majority of sits are sold, planes are full, so the business is running well. Yield management is pushing sales. Easy jet comes with this idea, selling air tickets cheaper than other companies; the results are great for both company and customers. No doubt about it, Yield management is a solution for increasing companie's profit. thanks to companies like Easy jet, we feel the differnce only few years after being in the market.