Vente privées.com is a new pynomina wich attract a large number of people. This is the new way of doing good business, buying expnsive clothes or products with interesting prices. Inernet allowed both brands and costumers to benifit from the situation. Once again, E Business show us how important role it plays in our usual life, how practical our life is thanks to E business. All we have to do in order to benifit from interesting prices vente privées propose, is to register our selves and than we will receive all promotion they propose. we can aloso see the products, colors, sizes in the net, once we receive products we can return them back if we arent't satisfied.

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Vente-privee.com Refashions Closeouts

Private sales of designer overstock have been a part of the Paris high-fashion scene for years. This Internet middleman takes the concept online
During frenzied invitation-only clothing sales called ventes privées, chic Parisians strip down to their underwear to try on deeply-discounted designer clothes in bare rooms with cement floors and florescent lighting. After fighting over last season's stilettos and then stuffing as many glamorous gowns as they can grab into extra-strength trash bags, they put back on their street clothes and haul their take to makeshift checkout counters.

Distasteful as such cut-rate shopping orgies might sound, top designers such as Givenchy—the fashion house that gained fame with clients like Audrey Hepburn and Grace Kelly, and is now owned by LVMH Moët Hennessy Louis Vuitton (LVMH.PA)—find them a reliable and time-tested way to get rid of overstock.

But now luxury marques and even consumer products companies increasingly are turning to an online alternative that is shaking inventory-clearance to its foundations. Called Vente-privee.com, the six-year old French company holds invitation-only closeout sales over the Internet—and attracts a million unique visitors a day who buy, on average, 40,000 items daily.

All in the Presentation

Items for sale include luxury apparel and accessories, wine and Champagne, household linens, baby clothes, and small household appliances. All are sold, while they last, at fixed prices 50% to 70% below retail. With revenues last year of roughly a half-billion dollars, up 40% from 2006, privately held Vente-privee.com is becoming a force in distribution and is starting to be copied around the world.
Part of what sets the startup apart is its unique approach to merchandising. Instead of showing grainy pictures of unsold blouses or handbags, Vente-privee.com puts together slick promotional shots and videos featuring fashion models and original music that add lustre to the merchandise. The campaigns—approved by the brands—help boost sales while making the online shopping experience more pleasant than a real-world sample sale. Deeply discounted prices are mentioned, of course, but there's nothing about the Web site reminiscent of a bargain basement.

First-Mover Advantage

"Vente-privee.com has created an entirely new channel for brands," says Christian Strain, a principle with venture capital and private equity firm Summit Partners, based in Boston, Palo Alto, Calif., and London. Summit invested an undisclosed amount in Vente-privee.com last year for a 20% stake in the company—its first-ever deal in France. The funding is helping Vente-privee.com expand: It recently opened operations in Spain and Germany and plans to add Italy and Britain in the next six months.
That's not stopping a few well-funded rivals from trying to catch up. British venture capital firm 3i (III.L), which was spurned in an earlier effort to invest in Vente-privee.com, has sunk $8.3 million into a rival called BuyVIP. The Madrid company readily admits it's mimicking Vente-privee.com's model but says it aims to win by expanding faster into other European markets.

Overstock is Unavoidable
Meanwhile, in the U.S., two entrepreneurs have founded a New York rival called Gilt Groupe that launched in November. Alexis Maybank, a former eBay (EBAY) and AOL (TWX) executive, and Alexandra Wilkis Wilson, who worked previously at LVMH and Bulgari (BULG.MI), got seed funding from Kevin Ryan, a founder and former chief executive of online advertising giant DoubleClick, and raised $5 million from venture capital firm Matrix Partners. "Anyone who follows e-commerce is familiar with Vente-privee," says Maybank.

"A Revolution for Branded Products"

Today most such merchandise is sold via invitation-only ventes privées or sample sales, or through factory outlets and liquidation stores open to the public. Some is dumped through so-called jobbers, or wholesalers who buy overstock and then resell it at retail. But top brands hate the resulting low margins and tarnished image, says Xavier Court, who runs marketing for Vente-privee.com and is one of its eight founders.
The way we are dealing with overstock is a revolution for branded products," Court says. "It is extremely efficient, protects the image of the brand, and brings in new customers on- and off-line." Court and six of the other founders came from the apparel wholesaling world before starting Vente-privee.com, while one had an Internet background.

Self-Contained Merchandising Machine

Every day, beginning at 7 a.m., one manufacturer puts leftover stock on sale for up to 72 hours. Vente-privee.com's 4.5 million customers are notified a few days in advance of upcoming sales, and early birds have more to choose from. To reduce financial risk, the company doesn't take possession of any closeout inventory. It's just a middleman, passing along orders to the original seller and retaining a profit margin of anywhere from 20% to 40% per item. Discretion is also the name of the game: Only members are aware of the sales, and there is no record of an operation after it has been shut down.
Perhaps the most unusual aspect of Vente-privee.com is its merchandising program. The company hires models, make-up artists, hairdressers, and photographers to produce daily fashion shoots depicting leftover merchandise in the best possible light. The company also employs a team of journalists to put out its own glossy fashion magazine, called Rosebuzz, that goes out to 50,000 top customers. The headquarters even houses a recording studio where original music for advertising trailers is created. The songs have proven so popular that Vente-privee.com now sells a CD of 15 of the tracks on its site.

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2 examples are:

- Promod
- Diesel